Alcohol 101 Plus™

Making Safe and Responsible Decisions on Campus
Alcohol 101 Plus™ is an innovative, interactive program which encourages college students to make safe and responsible decisions about alcohol on college campuses.
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Who We Are

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The Century Council is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making regarding beverage alcohol.

Founded in 1991 and funded by distillers, we are a national, independent, not-for-profit organization headquartered in Arlington, Virginia, chaired by the Honorable Susan Molinari. An independent National Advisory Board comprised of distinguished leaders in education, medicine, government, business, and other relevant disciplines assists us in the development of programs and policies to fight drunk driving and stop underage drinking.

Building upon a longstanding history of responsibility and recognizing the power of collective action, the distilled spirits industry created The Century Council in 1991 to fight drunk driving and stop underage drinking.

MEMBER COMPANIES
Bacardi U.S.A., Inc.
Beam Global Spirits & Wine, Inc.
Brown-Forman
Constellation Brands, Inc.
DIAGEO
Hood River Distillers, Inc.
Sidney Frank Importing Co., Inc.
We work together with strategic partners to implement our initiatives and further our outreach to fight drunk driving and stop underage drinking.

PARTNERS
  • National Judicial College (NJC)
  • American Advertising Federation (AAF)
  • Governors Highway Safety Association (GHSA)
  • US Women's National Soccer Team Players Association
  • International Association of Chiefs of Police (IACP)
  • National Middle School Association (NMSA)
  • Nickelodeon
  • American Council on Education (ACE)
  • Ad Council
  • National Drug Court Institute (NDCI)
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