Press Release

Washington, DC — 

The Century Council
announced today that its award winning, interactive Alcohol 101 Plus™
program designed to help college students make safe and responsible
decisions about alcohol, is now available in a new online format at www.alcohol101plus.org.
For over a decade, The Century Council has assisted colleges and
universities with innovative strategies for alcohol education. In its
previous CD-ROM format, Alcohol 101 Plus™ materials have been
distributed to over 2,500 colleges and universities nationwide.

Set on a virtual campus, this program features contents designed to
address the problems of specific at-risk populations in college
settings: freshmen, Greeks, student-athletes and judicial policy
offenders. Each segment explores special issues and decisions regarding
alcohol, for students in each of these groups. Through interactive
video scenarios users have the opportunity to make virtual decisions
for virtual characters. Alcohol 101 Plus™ is a safe environment which
allows users to see the consequences of their decisions and offers the
chance to try again -- unlike real life.

In addition to the original contents, Alcohol 101 Plus™ online
features the B4Udrink tutorial which provides the user with the
opportunity to learn important information about how alcohol can affect
their body, friends, and campus life.

The program also offers educators the following complementary tools:
online pre- and post- surveys for students, access to test results, and
downloadable educational materials including a Facilitator's Guide with
learning objectives and recommended activities for each content section
of the program. In order to access these tools, educators can register,
free of charge, at www.alcohol101plus.org.

Developed by The Century Council, a national not-for-profit
organization funded by America's leading distillers: Bacardi U.S.A.,
Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Future Brands
LLC; Hood River Distillers, Inc; and Sidney Frank Importing Co. Inc.
Alcohol 101 Plus™ is available free of charge to all colleges and
universities across the country.

"It is essential that every single college have access to this
educational tool, designed to help students make safe and responsible
decisions about alcohol. Now that The Century Council has made Alcohol
101 Plus™ available online and free of charge, it'€™s entirely
possible," said Susan Molinari, Chairman of The Century Council. "The
fact that 85% of college students report consuming alcohol in the past
year is a fact of college life that must be countered with effective
education. By systematically incorporating this website in orientation
programs, fraternity gatherings and athletic programs, we hope to have
a significant influence on students' ability to make safe and
responsible decisions about alcohol."

The creation of Alcohol 101 Plus™ brought about the broadest alcohol
industry-government partnership designed to prevent the misuse of
alcohol on college campuses including the U.S. Department of Education;
National Institute on Alcohol Abuse and Alcoholism, and U.S. Department
of Health and Human Services. Additionally, more than 50 on-campus
practitioners, student focus groups, as well as representatives from
the National Collegiate Athletic Association (NCAA) and The BACCHUS and
GAMMA Peer Education Network.

"College administrators across the nation state that confronting
alcohol abuse is one of their top priorities. Alcohol 101 Plus™ is an
important tool that helps to address this significant problem on
campus. Alcohol 101 Plus™ helps campus leaders with cost-effective
strategies to help shape behaviors in positive directions. This
resource promotes dialog, engages students, and connects them to
resources; further, through discussions using its companion
Facilitator's Guide, numerous members of the campus community can join
together to promote healthier campus environments," said David S.
Anderson, Ph.D., Director, Center for the Advancement of Public Health,
College of Education and Human Development, George Mason University. "I
hope college Presidents and other college administrators will embrace
Alcohol 101 Plus™ and include it in their alcohol education efforts."

The Century Council's mission is to promote responsible decision-making
regarding drinking or non-drinking of beverage alcohol and to
discourage all forms of irresponsible consumption through education,
communications, research, law enforcement, and other programs.
Recognizing fifteen years of progress, America's leading distillers
have promoted The Council's mission by investing over $175 million in
its programs to fight drunk driving and underage drinking. For more
information about Girl Talk or The Century Council, please visit www.grltlk.org or www.centurycouncil.org.