Hummelstown, PA — Today, Congressman Charles Dent partnered with The Century Council’s Ask, Listen, Learn: Kids and Alcohol Don’t Mix program to motivate 300 students at Lower Dauphin Middle School to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.”
“It’s imperative these students understand that the choices they make in middle school- good or bad- will impact their chances for success in the future,” said Congressman Dent. “I’m proud to share such an impactful, educational program about the dangers of underage drinking with kids and families in my district.”
Congressman Dent cheered on students as they enthusiastically competed for high scores in the running competition on Ask, Listen, Learn’s interactive game. The game enables youth to learn about the negative consequences of underage drinking and the benefits of making healthy decisions while they exercise. The premise is based on research by Harvard Medical School’s Dr. John Ratey, showing that for a person’s brain to function at its peak, the body needs to move. The multimedia program includes the game and print materials, with the website presenting a pledge to live a healthy lifestyle, online games and pages featuring Ask, Listen, Learn Superstars.
Lower Dauphin Middle School Principal Dan Berra commended The Century Council’s efforts to reach his students on this key issue. “The Ask, Listen, Learn program is unlike any other alcohol education program in schools today. Our students love playing the interactive game in class, but most importantly, they take what they learn home to talk with their families about underage drinking- a topic that can sometimes be difficult to bring up.”
“The availability of alcohol to underage youth has declined for more than a decade, yet 11 percent of 8th graders report they have consumed alcohol in the past month,” said Ralph Blackman, President and CEO of The Century Council. “We encourage these students at Lower Dauphin Middle to go home today and talk with a trusted adult about the importance of making healthy decisions when it comes to underage drinking.”
About Ask, Listen, Learn
Ask, Listen, Learn is the most widely distributed alcohol education program of its kind. Ask, Listen, Learn’s initiatives include Asklistenlearn.com, a website that encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking” by offering kids interactive and educational games and videos. On the site kids can read about positive role models and take a pledge to make healthy choices. Parents and educators are also encouraged to visit the site for tips on how to facilitate these conversations and read interviews with gymnast Aly Raisman’s parents on how they talked to their kids about underage drinking. Ask, Listen, Learn is also on Facebook, Twitter and Pinterest constantly promoting a healthy lifestyle message.
About The Century Council
The Century Council is a national not-for-profit leader in the fight to eliminate drunk driving and underage drinking and is funded by the following distillers: Bacardi U.S.A., Inc.; Beam, Inc.; Brown-Forman; Constellation Brands, Inc.; DIAGEO; Hood River Distillers, Inc.; and Pernod Ricard USA. Headquartered in Arlington, Virginia, The Century Council promotes responsible decision making regarding beverage alcohol and develops and implements innovative programs and public awareness campaigns which ignite action through strategic partnerships. Established in 1991, their initiatives are highlighted online at www.centurycouncil.org and www.asklistenlearn.org.