Last week we hopped a flight to Los Angeles and met up with teen sensation Bella Thorne and NBA legend Shaquille O’Neal to film videos for our new iDecide campaign, which features Bella as spokesperson and is scheduled to launch in January 2014. With teens as its target audience, iDecide focuses on the importance of formulating and following individual decisions. The campaign celebrates the courage it takes for teens to make their own decisions and set a good example by not drinking underage. With the help of Bella and Shaq, we aim to encourage teens to “decide” to drive safely and say “NO” to underage drinking!
Since Bella just recently turned 16, we thought it would be fun to have our friend and Century Council ambassador, Shaq, be her Driver's Ed. instructor! So, we did just that. Bella will share those safe driving behaviors (like not drinking underage, texting, checking your appearance in the mirror or having too many friends in the car!) with her fans when the campaign goes live in January, so stay tuned. Be sure to follow @Bella_iDecide on Twitter and Instagram for campaign updates, behind-the-scenes footage and more!
In the meantime, take a look at these pictures from our day on set!