April kicks off the start of Alcohol Awareness Month – a busy time at The Century Council. Today we’re releasing new survey results revealing that parents are talking to their kids about the dangers of underage drinking, and most importantly, kids are hearing these important messages from the people who love them most.
Nearly half of parents surveyed (46%) reported talking with their son or daughter four or more times in the past year about the dangers of underage drinking, and a nearly equal number (42%) of youth reported speaking with their parents, grandparents, or another adult caregiver about the issue. This is a significant improvement over 2003 when there was a larger disconnect between parents and kids. Nine years ago, only 26% of youth reported their parents or grandparents had spoken to them in the past year about the dangers of drinking alcohol, compared to 49% of parents who reported speaking with their children. Despite full social and academic calendars, kids are recalling their parents talking to them about the risks of underage drinking. This is great, great news. Read more about the survey results.
That said, of course there’s always more work to do. Parents wield the power to influence their kids’ decisions concerning underage drinking. Parents, we urge you to visit www.asklistenlearn.com/parents to learn more about how to start a natural and reoccurring conversation with your kids about saying no to underage drinking. While you’re there, take the pledge with your kids to “Say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.”
Please follow us on Twitter and Facebook throughout the month – we have guest blogs from passionate people and more exciting announcements ahead including new superstar athletes, a booktour promoting The Drama Years: Real Girls Talk About Surviving Middle School Bullies, Brands, Body Image, and More, and an option to turn yourself into the Most Decorated US Winter Olympian, Apolo Ohno.
Working together, we can – and are – making a difference.