Today, The Century Council hosted an educational briefing on Capitol Hill for Congressional Staff. The Ad Council and Egg Strategy presented new research on college binge drinking behaviors and how communications campaigns might be used to reduce overconsumption.
The research exposed different types of college drinkers for the first time; took an in-depth look at the “type and tone” of messages that would cause a reconsideration of behavior; and examined media use as a channel for change. The press release, a two page summary of the research, and the full PowerPoint as it was presented can be found in the new Fighting College Binge Drinking section of our website.
We were happy to have had another successful event on the hill and believe we are taking another positive step in the ongoing fight against college binge drinking.Thanks to everyone at the event for your great questions!